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KIR Consulting
Marketing & growth strategy
Research, positioning, Go-To-Market, communication, content and activations.
Core capabilities
Marketing & growth strategy
Research, positioning, Go-To-Market, communication, content and activations.
Segmentation and value proposition
Positioning and product logic
Go-to-market and communications
Growth plan and KPI framework
Methodology
From task to outcome
The growth strategy connects audience, product, positioning, sales channels and measurable commercial objectives.
01
Growth diagnosis
We assess the current business model, product portfolio, sales funnel and growth constraints.
02
Audience research
We identify segments, needs, barriers, usage contexts and decision criteria.
03
Strategic choices
We define target segments, the value proposition, positioning and priorities.
04
Go-to-market plan
We connect product, pricing, channels, communications, activities, budget and launch timing.
05
Launch and control
We set the roadmap, owners, KPIs, tests and a regular performance-review cycle.
Deliverables
Integrated solutions for business
Segmentation and value proposition
Segment the audience and refine the value proposition of the product or company.
Positioning and product logic
Define positioning, product logic, pricing and sales channels.
Go-to-market and communications
Develop the Go-To-Market, communication and content strategies.
Growth plan and KPI framework
Set commercial KPIs, an implementation roadmap and review points.
FAQ
FAQ
What is included in a growth strategy?
Segmentation, value proposition, positioning, product priorities, sales channels, communications, KPIs and an implementation plan.
Do you work with both operating businesses and new products?
Yes. For operating businesses we use actual performance data; for new products we rely on research and hypothesis testing.
Can you support implementation after the strategy presentation?
Yes. We can detail the roadmap, establish control metrics and support the key launch stages.
Selected projects
Projects that demonstrate our expertise
Let’s discuss your project
In the first meeting, we will clarify your objectives, source data and the most suitable format of engagement.