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KIR Consulting
Market research
Market size, competitors, pricing, demand, segmentation and commercial assumptions.
Core capabilities
Market research
Market size, competitors, pricing, demand, segmentation and commercial assumptions.
Market scope and segments
Market size, dynamics and demand
Competitors, pricing and channels
Decision-ready conclusions
Methodology
From task to outcome
The research moves from a management question to verifiable evidence, conclusions and a decision.
01
Hypothesis definition
We clarify the objective, geography, product boundaries, segments and decision criteria.
02
Research plan
We define the methods, sources, sample, indicators and data-validation rules.
03
Data collection
We collect statistics, industry material, pricing, competitor offers and interview evidence.
04
Analysis and validation
We compare sources, estimate market size and dynamics, and test scenarios and limitations.
05
Conclusions and recommendations
We translate findings into implications for the product, financial model, market-entry strategy and investment decision.
Deliverables
Integrated solutions for business
Market scope and segments
Define the market boundaries, priority segments and verifiable data sources.
Market size, dynamics and demand
Estimate market size, dynamics, demand, pricing and commercial constraints.
Competitors, pricing and channels
Compare competitors, propositions, sales channels and customer choice factors.
Decision-ready conclusions
Translate the evidence into conclusions for the model, strategy and investment decision.
FAQ
FAQ
Which data sources do you use?
Official statistics, industry databases and reports, open sources, commercial offers and primary interviews.
Do you conduct interviews and surveys?
Yes, when the decision requires evidence from market participants, customers, suppliers or industry experts.
Can you research a new or niche market?
Yes. We use several estimation methods and state the assumptions and uncertainty range explicitly.
Selected projects
Projects that demonstrate our expertise
Let’s discuss your project
In the first meeting, we will clarify your objectives, source data and the most suitable format of engagement.