IT and digital products

ADWISE

Online services, education platforms, SaaS and Astana Hub projects.

Project objective

Build a coherent project concept, test the commercial and financial assumptions, and prepare materials that management, a lender or an investor can assess.

Work delivered

Product value and target users
Business model and monetisation
Competitive review and Go-To-Market
Unit economics and scale scenarios
Financial model and investment package

Outcome

The project was converted into a structured decision case, aligning market, operating and financial assumptions for further work with management and financing stakeholders.

KIRCase study

CASE MATERIALS